Windows Marketplace 2017

I do not recommend Windows 10.  Windows 7 will be supported by Microsoft security updates through January, 2020.  Extension of that is likely. Keep your Windows 7 computer running, even if you need to invest to fix or upgrade the hardware.

Windows 10 is basically Windows 8 on steroids.  It is nothing like Windows 7.  The naming of Windows 10 in order to give the impression that Windows 10 would be truly different from Windows 8, was and is an utter deception.  In fact, Windows 10 is like no Windows you ever used before.  It is not designed to be a tool to get work done, but rather as an advertising platform.

If you must buy a new PC, you should buy a Windows 7 computer.  If you approach the business section of the seller’s sales organization, some will still sell them to you.  Windows 10 has not been accepted by businesses and likely never will be.  So, OEM’s must provide Win7-based computers.

Windows 10 is a completely new and very different Windows.  Nothing like anything you have used before.

  1. It is primarily an advertising/sales vehicle.  That’s the keen motivation and reason it was offered free.
  2. By adopting Windows 10, you sacrifice all privacy — essentially, anything on your computer is Microsoft’s and its partner’s to use as they see fit.
  3. Windows Update becomes non-optional.  You, as owner of your system no longer have control over what happens to your computer.  Microsoft will re-make Windows (on your computer) into what serves its purposes without asking your permission or opinion.
  4. Windows 10 as a system is still full of un-fulfilled promises and bugs.  Many of your programs will not run on Windows 10.  In fact, the “upgrade” process removes some.

Windows 10 may be the best product Apple has ever seen.

Apple computers are a clear alternative.  The cost differential has fallen substantially due to the substantial rise in the cost of Windows PCs.  If you can live with the limitations that the Apple environment imposes, consider it seriously.

The fall off in PC sales that began when Windows 8 replaced Windows 7, did not result from people deciding they’d rather have an iPad or smart phone.  It was largely caused by the fact that they could not find a computer that was usable — since largely Windows 7 (usable) was no longer available and all there was Windows 8 (unusable).  Windows 10 will not change this.

Microsoft has engaged in despicable tactics in the marketplace.  It downloaded Windows 10 onto millions of Windows 7 computers without the owner’s request or permission.  Once it had been downloaded, it unmercifully naged the owner to install it, with little obvious way to refuse.  The consequence has been millions of ruined computers.

Numerous “Windows Updates” have been misrepresented by Microsoft and installed on millions of computers.  These updates prepare the computer for the “upgrade” regardless of the intent or desire of their owners.

Many “Windows Updates” have been installed whose only purpose is to provide the means by which Microsoft can gather data about how you use your computer, again without permission.

The only defence against these undesirable “changes” is to literally bar the door by changing Windows Update settings to Never, and then operating it manually, while excluding specific updates that are undesirable.  Lists are available.

PC prices have escalated about 40%. This happened because Dell essentially dropped out of the consumer marketplace (by raising prices significantly), and HP squandered the entire company purse on terrible acquisitions, fired most of its staff, changed CEOs more times than I can count, and is in a management mess. The rest of the marketplace has held back on new products because the unacceptable Windows 8, and now 10 is such a drag on sales. This pattern will continue with the unacceptable Windows 10. Consequently, there are limited selections. This situation has been made worse because the boomerang effect on component manufacturers, who are reducing or dropping products.

Microsoft has built a Windows platform to create a rental (instead of purchase) business and to use it as a platform to sell things from.  They call it “Windows as a Service.”   Do you really want to rent Windows?

Windows 10 will eventually evolve to a situation much like your TV is today.  Mostly an advertising platform.  You can watch it, but it is full of annoying advertising that is beyond the edge of tolerability.  Hence the huge success of movie downloads.  Microsoft sees a huge opportunity because it can mine information about you from your computer and then present ads that are more likely to be appealing to you.

The success Apple has had doing this is just too tempting.   Business (about 50% of the Windows market) will reject this outright, but Microsoft is separating this market from the consumer one to enable this strategy.

The Background

  • PCs are not a new thing. Sales are to replace an older model.  Very few are for people who never had a PC.
  • PCs built around 5 to 7 years ago were dramatically improved. That has resulted in PCs that last longer. This is the same dilemma that auto makers have faced – they built better product. And now, replacement sales have a longer life cycle.
  • Windows 7 is far and away the best Windows ever.  If your computer runs Windows 7, there is little reason to be concerned as long as the PC it is installed in continues to work acceptably.  Most home desktop PCs are replaced not because they are broken, but because the user can not re-gain control of a corrupted/infected computer.  That happens much less often with Windows 7 installed.
  • A very large part of world society have spent decades learning how to use Windows and the products that have grown popular in that ecosystem. This ecosystem has provided the tools that have literally changed society across the world. There is a positively huge human investment in learning this. There will be and is a very big resistance to change naturally because of the investment.
  • News writing and analytical agencies focus on sales, not the use of these devices. This is a culture that grew up in the late 1990’s that is driven by stock market analysts focused on short term business success or failure. The writers have a conflict of interest in that they depend on the companies they need to write about for ad revenue which pays them.  Truly independent and open reviews are rarely tolerated by publishers.
  • There are and will continue to be a very large number of people using desktop and notebook PCs for the foreseeable future. The replacement cycle has been extended, so sales per year are lower.
  • There is a long-term market for these devices, but it will be a stable one that does not grow. The number of these devices that are in use will not shrink, but the number of replacements per year will.
  • Microsoft should spin Windows out as a separate business and face the fact that it will no longer produce continuous growth and growing profitability.  Microsoft management will make a mess of it if it continues to try to use Windows as a lever to build a continuous growing thing that pays huge profits to its management.
  • The smart phone/tablet “invention” has definitely changed the way people interact with technology. However, it is largely not useful as a replacement or substitute for desktop or notebook PCs. It is really a whole new use. Fundamentally, it is a viewing device. As an input device, it is a very poor substitute.
  • Fingers make lousy pointing devices. Mouse pointers are substantially more accurate and physiologically healthy. They are also much more efficient to use.
  • Windows was a success because it was based on an open strategy. That has resulted in and entire ecosystem of designers, programmers, hardware makers, sellers and distributers. It is a very large system and it depends completely on the continuing use and sales of Windows. Microsoft can, and has caused devastating effects on this ecosystem by introducing its own hardware and with the obviously failed Windows 8.
  • Microsoft correctly, but too late, observed that Apple was making a fortune selling tablets. Microsoft correctly decided to build a product to compete. That product MAY be even superior.
  • With Windows 8, Microsoft quite erroneously and with devastating effect, decided to force the finger-based design on all computer configurations. That decision simply defies common sense.
  • Apple’s notebook and desktop PCs are not touch-oriented. Apple is without a doubt the best human-interface designer in history. Steve Jobs rejected the idea of finger-based design on a verticle screen.
  • Microsoft was unable to get the ecosystem to build tablets for Windows 8. The ecosystem decided correctly, that there was no market or at least a very small one. Microsoft violated un-written contracts with the ecosystem by competing with their “partners.”  Disappointing sales of Microsoft branded tablets have convinced the OEMs that their assessment was correct.  Google’s Android operating system rules the tablet market. Windows 8 tablets (Surface) are a bit player in the marketplace.  Do you know anyone who has and uses a Microsoft Surface tablet?
  • Microsoft turned Windows and itself upside down to create a touch panel device called Surface.  The entire exercise is a complete failure
  • The real reason PC sales are down and tablet/smart phone sales are up is the fact that an acceptable and usable operating system for PCs is not available
  • The Appple iPad is a very expensive device. Apple can do that because of “cool.” Microsoft incorrectly surmised that it could sell their tablet for the same price.
  • Microsoft is hiding and will largely distort results. The Windows 8 sales statistics they publish do not show how many of them are actually running Windows 7, not 8.  A Windows 8 licence allows the installation of Windows 7.  They hid this distortion until a point in time when it can no longer hide the ugly truth.
  • Most of the recent sales of PCs are as a result of the business community replacing their XP systems with new ones.  All of them came with Windows 8 licences but run Windows 7, and business has no intention of ever running Windows 8 in them, or for that matter Windows 10.
  • Many people who bought a new Windows 8 PC.   They “could not figure out how to use it.” Then they returned the product, or have just plain written it off as a bad purchase.
  • HP and Dell are quietly selling Windows 7-based computers. If you browse the business side of their websites, you will find lots of Windows 7 machines listed, and telephone reps will help you order Windows 7 even if the website shows it as a Windows 8 machine.